The rise of the tablet for the mobile work force
With the labor force working more and more outside of the office, either working from home or on the go, accessories that fit the remote work style are becoming increasingly important in order for workers to be more productive. The new line of MobilePro Series™ products from Fellowes Brands™ addresses the needs of those who rely on their iPad® as a convenient way to work while they are away from the office by providing a variety of useful and innovative features.
“When planning the strategy to enter the market, we knew that we needed a concept that was highly differentiated and grounded in meeting the needs of the mobile worker that were not being met with other products that were already in-market,” said Senior Marketing Manager, Maria Angelakos. “When we put our concept in front of people in focus groups, they were most excited about the quality of the craftsmanship and the versatility of the products. They’re really wonderful because they go seamlessly from the office to home to on the go – both for work and for down time.”
The folios are all-in-one mobile workstations that allow users to conveniently carry and work with an iPad and paper. Distinctive to the folios is the patent-pending SmartConnect Case™, which allows for an iPad to be used in-folio, free-standing or hand-held, in vertical or horizontal orientation, and at three viewing angles. In addition, the case features a custom-fit tray so that compatible iPads are held securely in place to provide protection for the device and peace of mind for the user. Because the case is detachable, the folios can also be used left- or right-handed. Other features include compatibility with an Apple® Smart Cover® and Apple® Smart Keyboard™, a ballistic nylon exterior, business card holders, a pen loop, a file folder, a writing pad pocket and a strong magnetic closure.
The most comprehensive folio in the collection is the MobilePro Series Executive Folio for iPad Air®/Air® 2. In addition to the features listed above, for all folios, this folio comes with a Bluetooth® Keyboard that has its own carrying case. This iOS®-, Android™– and Windows®-compatible keyboard also includes an integrated wrist rest for increased comfort and productivity.
Fellowes’ patent-pending SmartConnect System™ magnetically attaches the keyboard to the inside of the Executive Folio and to the outside of any of the Deluxe Folios for iPad Pro™, iPad Air®/Air® 2, and any of the iPad mini™ devices. This progressive system of magnets securely “pairs” the keyboard to a folio, making it easier to carry both of them, together.
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